Luxe Marina GroupLUXE MARINA GROUP
For marina owners

Step back from the day-to-day. We run the operation.

Our marina management offering lets owners step back from the hustle and bustle of running a marina. We focus on the highest possible return for the ownership group, the best possible customer experience for the boaters, and the best terms in the business. We don't cut corners.

What we do

Everything between the channel and the bank account.


We take operational responsibility for the property under a written management agreement. You keep ownership of every decision that matters — capital, positioning, exit. We run the rest.

Dock operations

Slip and transient operations, dockmaster staffing, training, scheduling, customer service standards, reservation system implementation.

Financial management

Monthly P&L and KPI reporting, accounts receivable and collections, budgeting, capex planning, banking and treasury.

Fuel and retail

Fuel program operations, margin optimization, ship store merchandising, inventory control, point-of-sale.

Regulatory and permitting

USACE coordination, state DEP compliance, NPDES, marina certifications, hurricane planning, environmental documentation.

Capital projects

Owner's representative for dock replacements, dredge projects, fuel system overhauls, clubhouse construction.

Marketing and growth

Website, reservations integration, OTA channel management, transient marketing, member retention programs.

What good looks like

Clear benchmarks. Reported every month.


Highest return

Every operational decision is benchmarked against ownership return — pricing, slip mix, capex sequencing, vendor terms. We optimize for the owner, not for a portfolio average.

Best customer experience

From the first phone call to the last fuel-up of the season, the boater experience is what compounds into multi-year revenue. We invest in it explicitly.

Monthly reporting

P&L, KPI dashboard, capital project status, customer satisfaction tracking — delivered to owners every month with a partner on the line for any question.

How a transition works

A measured handoff, paced to your property.


  1. 01

    Discovery and diligence

    We meet your team, walk the property, read the books, and identify the top operational risks. You get a candid written assessment before we commit to a transition timeline.

  2. 02

    Transition plan

    Joint planning with your team on staffing, systems, vendors, and communications to customers. Every action item has an owner and a date.

  3. 03

    Operational handover

    We assume operational responsibility. Existing staff stay where they're performing. New systems and processes come online without disrupting the season.

  4. 04

    Stabilization and optimization

    Monthly reporting begins. Pricing, marketing, and operational improvements start landing. You see a clear view of run-rate performance and the year-one roadmap.

FAQ

Common questions


What does full-service marina management include?
Everything that happens between a customer pulling into your channel and money landing in your account: slip and transient operations, dockmaster staffing and training, fuel, retail, F&B oversight if applicable, accounting and reporting, permit and regulatory compliance, capital project oversight, marketing, and reservations technology. You receive monthly P&L and operations reports; we handle the day-to-day.
Will you keep my existing staff?
Whenever possible, yes. Strong existing teams are an asset and we'd rather invest in them than replace them. We assess in the first 30 days and bring in additions or changes only where genuinely needed.
How long is a typical management contract?
Three to five years is the most common term, with performance and termination provisions on both sides. We don't believe in handcuff contracts — if we're not earning the engagement, you should be able to leave.
Do you handle capital projects and dock replacements?
Yes. We've managed everything from full dock replacements and dredge projects to clubhouse builds and fuel system overhauls. We act as the owner's representative and bring our own vetted contractors when useful.
What technology do you use to run marinas?
We're platform-agnostic but most often work with Molo, DockMaster, or Marinaware depending on the property. We handle the implementation if you're starting fresh and the migration if you're switching.
How do you measure success?
Slip occupancy, transient nights, fuel margin, total revenue per slip, customer satisfaction (we measure it), and net operating income. We agree on the targets before we start and report against them every month.
For owners

Tell us about your property.

Slip count, location, rough revenue, what you'd want different. We'll respond within one business day.

Tell us what you're trying to do.

We respond within one business day. No sales sequence, no boilerplate.

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